The aim was to showcase a series of quotes, across genres and mediums, from narrative entertainment with a special eye toward geek and nerd culture. Also, there was a need to maintain consistency so that it looked like a series without even needing to be labeled as such.
Differently sized versions were made for popular ratios on varying social media platforms:
- 1:1 (square – Instagram)
- 16:9 (widescreen – Facebook, Twitter)
- 2:3 (Pinterest)