Lamp Product Spread for JCPenney

For this home mailer (i.e. catalog), we had the opportunity for a lifestyle spread as opposed to our routine white-out product photos. This gave the mailer a much needed boost of color and energy.

Lamp Product Spread

Client: JCPenney
Circa: December 2016
Scope: Heads and product copywriting
Duration: 2 months
Software Used: Adobe InDesign
Summary: I was tasked with copywriting duties for the entire mailer, including keeping track of product updates down to sale prices and SKU numbers.