Jason Boyd
(903) 275-6648
Work Experience
Peachy Insurance / Next Call Club
Marketing Manager
November 2022-Present
- Oversees all aspects of marketing for two brands under one umbrella
- Plans and executes all areas of digital marketing, including automation, social media, landing pages, and pay per click
- Accountable for strategy, execution, and reporting
- Oversees marketing outsourcing of services, software, and SaaS
Ted Todd Insurance
Marketing Coordinator
November 2021-November 2022
- Plans and executes all areas of digital marketing, including automation, social media, landing pages, and pay per click
- Accountable for strategy, execution, and reporting
- Oversees marketing outsourcing of services, software, and SaaS
Rogue Marketing
Director of Marketing Services
January 2021-November 2021
- Accountable for strategy, execution, and reporting for all clients
- Researches and pitches new accounts, from scope work to presentation
- Oversees paid media, SEO, and content production for all clients
- Plans and executes in all areas of digital marketing, including automation, social media, landing pages, and paid media for all clients
Self-Employed/Freelance
Army & Airforce Exchange Service (AAFES)
- Authored 60+ product descriptions daily for a variety of retail goods, including clothing, jewelry, perfume, kids toys, and more using a proprietary CMS
Fictionphile
- Designed and developed website using WordPress, PHP, CSS3, HTML5, and JavaScript
- Achieved 90+ (green) rating from Google Pagespeed
- Managed a roster of freelancers and strategically deployed an editorial calendar
- Negotiated rates, requested revisions, and
- Edited content for SEO, using tools like Ahrefs.com and SurferSEO.com
- Ranked in the Top 100 for 4.4k organic keywords on Google
- Crafted social media posts for Facebook, Twitter, Pinterest, and Instagram
- Improved audience engagement 900% in one month (Dec. 2019-Jan. 2020)
- Reduced CPE to less than $0.02 for ad campaigns on Facebook, Pinterest, and Google Adwords
Radio Advertising Bureau
- Managed daily newsletter production
- Kept research archives updated using Statista and independent research
- Copy edited blogs and other written materials for the VPs and President
Elte Enterprises
- Composed Amazon product listings using best SEO and copywriting practices
Fleebee
- Wrote blog and website copy promoting artists signed to phone case maker
- Created, designed, and launched multiple landing pages to capture new clients
Latino Leaders
- Developed and wrote features on Hispanic innovators, trendsetters, and iconoclasts
Archer Media (Thrivewire)
- Delivered 3 blog posts per week on subjects related to millennial professionals
ComicBookResources.com (CBR)
- Composed blogs in the arts & entertainment sphere
WhatCulture
- Composed blogs in the arts & entertainment sphere
Southwest Airlines
Writer, Customer Relations
2018-2019
- On behalf of the executive office, answered threats of legal action and allegations of FAA regulatory violations
- Served on Change Network Committee and served as a liaison between employees and management
- Assisted Level 2 representatives on Writer Hotline craft customer correspondence
Writer, Culture Services
2016-2018
- Wrote quarterly award presentations for internal recognition, which included speeches from CEO Gary Kelly, President Tom Nealon, and COO Mike Van De Ven
- Created monthly-themed templates for employee recognition
- Revamped template protocol to increase efficiency by more than 50%
JCPenney
Copywriter
2015-2016
- Wrote original heads and editorial copy for mailers and resources (e.g. bridal registry, Black Friday, curtain catalog) using InDesign and Photoshop
- Responsible for deliverables with circulations up to 8 million
- Represented copy team in launch and check-up meetings with other departments
- Coordinated with sales and marketing teams to execute strategies
- Worked closely with buyers to best position products
- Regularly juggled copy assets for pre-prints on rotating deadlines
The Shorthorn
Arts & Letters Editor
2009-2010
- Recognized for Feature Writing by Columbia Scholastic Press Association
News Editor
2009
- Nominated for “Pacemaker Award” from the Associated Collegiate Press
Reporter
2008
- Led newsroom in stories written
The Et Cetera
Editor-in-Chief
2006-2008
- Established daily online publication
- Awarded “Best Website” from the Texas Intercollegiate Press Association
Managing Editor
2006
Copy Editor & Reporter
2005
Education
BA in Communications
University of Texas at Arlington (cum laude)
AA in Journalism
Eastfield College
Certifications
Fundamentals of Digital Marketing
Issued January 2020
No Expiration Date
Credential ID YJH BX9 LAT
Google Ads Display Certification
Issued May 2021
Expires May 2022
Credential ID 50842399
Google Ads Search Certification
Issued May 2021
Expires May 2022
Credential ID 78568480
Google Ads Video Certification
Issued May 2021
Expires May 2022
Credential ID 79513750
Google Analytics Individual Qualification
Issued May 2021
Expires May 2022
Credential ID 44710023
Responsive Web Design
freeCodeCamp
Issued June 2020
No Expiration Date
Content Marketing
HubSpot
Issued January 2020
Expires Feb 2022
Credential ID 82389db01f9c4546b4c0799e1deac5b7
Skills
- ActiveCampaign
- Adobe Creative Cloud
- Adobe Dreamweaver
- Adobe Illustrator
- Adobe InDesign
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe XD
- AHRefs
- Basecamp
- Birdeye
- Buffer
- CMS
- CSS
- Drupal
- Frame.io
- Google Analytics
- Google Data Studio
- Google Optimize
- Google Pagespeed optimization
- GTMetrix
- Hootsuite
- HTML
- HubSpot
- Jarvis.ai
- JavaScript
- Joomla
- MAC OS
- Monday.com
- OptinMonster
- Salesforce
- SEMRush
- Shopify
- Slack
- Squarespace
- Surfer SEO
- Unbounce
- VWO
- Windows
- WordPress
- Zapier